Hundreds of birds clung to the wires. Shoulder-to-shoulder they stand. A few of you know what that means. Nature whispers “a cold front is coming.” The birds hear those whispers and they survive. In fact, they thrive. But I’m not talking about birds. Here are the loud voices that can derail your business goals: A […]
How to Navigate Tough Situations by Leading With the Worst Perspective First
How Elections Help Financial Advisors Get New Clients
Few things make investors more twitchy than an election year. This should make you happy and I’ll tell you why. A recent poll shows the most important 2018 voting issues are[1]: Trump (30%) The economy (22%) Illegal immigration (15%) Obamacare (14%) It’s the economy, stupid.” – James Carville, Campaign Manager, Clinton 1992 You know this. […]
How to Get Your Social Media in Order
Sometimes we don’t say what we mean. I can shoot with my left hand, I can shoot with my right hand, I’m amphibious.” – Charles Shackleford, former NC State University basketball player Sometimes we don’t know what to ask. If your customers know the right questions to ask, then they probably don’t need you.” – […]
The 23 Essential Digital Marketing KPIs You Should be Measuring for Lead Generation
Your website traffic doesn’t matter. It’s only a vanity metric. What?? Yes, you read that right. Your website traffic shouldn’t be a core metric or key performance indicator (KPI). You should be fired if you’re an executive asking for traffic reports. Are you generating traffic reports because your management team demands it? Update your resume […]
6 Reasons You Need an SSL Certificate
How We Virtually Eliminated SPAM Complaints from Our Marketing Campaigns
You should reduce your SPAM complaints for at least these three reasons: Your email sending platform (MailChimp, Constant Contact, HubSpot, etc.) will suspend you if you have continued and excessive SPAM complaints. You are assigned a sender score by the internet service providers (Google, Microsoft, Apple, Yahoo, Comcast, etc.). When your sender score is low, […]
How to Keep Your Analytics from Betraying You
You weren’t lied to – you just asked the wrong questions. Ask the right questions and watch your business thrive beyond your expectations. Ask the wrong questions and needlessly pay the price of working with the wrong answers. Does your business depend on leads? (Hint: unless you’re selling commodities, you need leads.) Is your website […]
Why You Should Prune Your Email List – And Why You Won’t Do It
How to Use Advanced Sequences to Understand Your Customer’s Journey in Google Analytics
Understand your customer’s actions just before they become a customer and you’ll unlock the secrets of closing deals. Your peers will say you have the Midas Touch. Understand your customer’s actions after they become a customer and you’ll unlock the secrets of world class customer service. Your customers will rave about you and send more […]