Understand your customer’s actions just before they become a customer and you’ll unlock the secrets of closing deals. Your peers will say you have the Midas Touch. Understand your customer’s actions after they become a customer and you’ll unlock the secrets of world class customer service. Your customers will rave about you and send more […]
Get Your Marketing Emails Out of The SPAM Folder
Domain Keys and Sender Policy Framework Records Must be Set Your Highness. I’ve received your correspondence and am honored to respond. Oh!? How did I know it was you? Because the letter was sealed in melted wax embossed with your official seal. That’s how it worked in the year 1818. How does it work […]
Using Google Tag Manager to Set Cookies & Custom Dimensions
Google Analytics is an endless rabbit hole of measurement and segmentation capability. Your reward for journeying into this rabbit hole is insights that go well beyond sessions, bounce rates, and conversions. As you begin to harness this power, you will start to understand what visitors do leading up to conversions and purchases on your site. […]
How To Get More Sales From Your Website Before You Go To Bed Tonight
Shawn drilled holes through me with his stare. Sitting in a booth at Abuelo’s, his hands clinched and his jaw tightened. Shawn just explained how he made a recent purchase, did all of the research before the purchase, and avoided any contact with sales people. He also told me about a recent campaign he launched […]
IP Reputation Could Be Hurting Your Email Deliverability & Marketing Automation
You’ve setup your inbound sales funnel and loaded it with helpful content that endears you to your prospects. Next, you start paid advertising to send prospects into your funnel. Then someone clicks on your ad, goes to your landing page and completes the form. You call to follow up with the lead and find they […]
Why You Should Record Real Visitors on Your Website
Do you suffer from a lack of imagination? We do! As a result, people do “wrong things” on our website and it hurts our customer engagement. But it’s not the visitor’s fault they’re doing the “wrong thing.” It’s our fault for making it an option and our lack of imagination to anticipate this. The good […]
Problems With Hubspot’s Smart Content
Hubspot is a wonderful platform for inbound marketing. It’s ability to coordinate and track multiple marketing activities in one platform is empowering. It is still our recommended platform for many businesses. But one of its most ballyhooed features is problematic and needs attention. We’ve got 3 unique and different issues with Hubspot’s Smart Content. After […]
How Much Should You Spend on Logo Design?
Please stop reading and use your precious brain cells for something more productive than a debate about logo design. Please! For the sake of all that is good and decent, stop reading. Go do something that will actually make money for you. Still reading? Well, you’ve been warned. What follows is an irreverent rant and […]
Quit Selling Your Product if You Want to Make Money
You may not know Richard F. Teerlink, but you know his work. Teerlink oversaw one of the most amazing comebacks in American history. Starting near bankruptcy, he soon had people signed on two-year waiting lists to buy his product. The secret to Teerlink’s turn-around? He quit selling his product. No, he didn’t fire the sales […]
When All Else Fails, Threaten Death
I was shocked awake one morning with a warning of my impending death on my computer display. Was Fat Tony or Sammy the Bull about to visit? No, just more bad marketing from Allstate. You know an advertiser is desperate when they threaten you with death. You may have read about the saga of how […]