You can’t have it both ways. You must choose. Here’s the typical conversation. Business Executives: “My website isn’t important to my business. It doesn’t do anything to help drive sales.” Me: “OK. You should take down your website and save the money.” Business Executives: “I can’t do that. I need a website.” Do you see […]

It’s hard to believe. But yes, people do read a 900-word Facebook ad on their mobile phone. It’s counterintuitive. We started running long-form Facebook ads in 2018. It resulted in better targeting of the right prospects. It also reduced our Cost Per Acquisition (CPA). Here’s an example. A Value Investor wanted leads for portfolio management. […]

You’re hurting your business. Every time you ask your customer’s opinion, you’re imperiling your business. And science proves it. You’ve probably heard that Steve Jobs hated focus groups. It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve […]

Hundreds of birds clung to the wires. Shoulder-to-shoulder they stand. A few of you know what that means. Nature whispers “a cold front is coming.” The birds hear those whispers and they survive. In fact, they thrive. But I’m not talking about birds. Here are the loud voices that can derail your business goals: A […]

What’s the best way to catch a dog that doesn’t want to be caught? Get the dog’s attention and run away as fast as you can. The dog will catch you. Then you simply grab the collar. What’s the best way to deal with negative news or negative emotions? Address them at the beginning. Run […]

Few things make investors more twitchy than an election year. This should make you happy and I’ll tell you why. A recent poll shows the most important 2018 voting issues are[1]: Trump (30%) The economy (22%) Illegal immigration (15%) Obamacare (14%) It’s the economy, stupid.” – James Carville, Campaign Manager, Clinton 1992 You know this. […]

Sometimes we don’t say what we mean.  I can shoot with my left hand, I can shoot with my right hand, I’m amphibious.” – Charles Shackleford, former NC State University basketball player Sometimes we don’t know what to ask. If your customers know the right questions to ask, then they probably don’t need you.” – […]

Your website traffic doesn’t matter. It’s only a vanity metric. What?? Yes, you read that right. Your website traffic shouldn’t be a core metric or key performance indicator (KPI). You should be fired if you’re an executive asking for traffic reports. Are you generating traffic reports because your management team demands it? Update your resume […]