Six Steps to Revamp Your Growth Plan
Step 1: Identify your ideal client personas.
You have a unique style. And your clients have their unique style. In fact, there are nine unique personas for high net-worth investors.
Each of the nine personas have different primary goals. Maximize client satisfaction by doing what’s already natural to you.
Step 2: Develop your transformation language.
Don’t sell your service. Sell the transformation.
People don’t buy your service. They buy the transformation your service enables.
So, discover the transformation language for your ideal customer persona.
Step 3: Map your 8-stage customer value journey.
Add predictability to your business by mapping a predictable customer journey. Know the key elements at each stage of the journey. Match your “ask” to the appropriate level of commitment and trust for each stage.
Not sure what pieces you have? What pieces you need? Let’s do a funnel assessment.
Step 4: Create a First-Time Offer (FTO).
The First-Time Offer (FTO) is a battering ram because it quickly and effectively knocks down objections and hesitation.
But it’s friendly because it adds so much value, you’d offer it to your best friend.
Step 5: Create lead magnets that naturally lead to the FTO.
Unless what you’re selling is BOTH illegal and addictive, nobody wants to be in your sales funnel.
So, create lead magnets that create extreme value. They should make your prospects eager to give you their contact information. Your lead magnets should naturally lead to your First-Time Offer (FTO).
Reach out and we’ll schedule a strategy.
Step 6: Drive traffic to your lead magnet.
Drive traffic to your lead magnet. There are multiple ways of doing this.
Currently, we prefer long-form Facebook ads. They work well for a number of reasons. Most importantly, we can achieve highly focused targeting to the specific personas that match your unique temperament.
Reach out and we’ll explore this further.