“Free” is powerful, but is it effective? Bonus offers and free giveaways are effective tools for moving people to act. All of us can think of examples of “free” First-Time Offers being used by businesses. There’s simply no debating the fact that “free” can attract attention to your offerings. But, there’s a less common follow […]
You Can’t Catch Them All – An Argument Against 100% Market Share
Creating the Ideal Sales Conversation Using a First-Time Offer
How to Inoculate Your Business From Labor Scarcity
How Will Your Business Respond Since We’ve Hit a Tipping Point in the Pandemic?
We hit a tipping point in February. And customer behavior is already changing. Do you see the signs? More importantly, how is your business responding to this tipping point? I almost missed it. My first response was anger. And that anger almost blinded me from an important insight. It started a couple months ago. While […]
Making Your Website the Team Player It Aspires to Be
You can’t have it both ways. You must choose. Here’s the typical conversation. Business Executives: “My website isn’t important to my business. It doesn’t do anything to help drive sales.” Me: “OK. You should take down your website and save the money.” Business Executives: “I can’t do that. I need a website.” Do you see […]
What are Long-Form Facebook Ads and Why Do They Work?
It’s hard to believe. But yes, people do read a 900-word Facebook ad on their mobile phone. It’s counterintuitive. We started running long-form Facebook ads in 2018. It resulted in better targeting of the right prospects. It also reduced our Cost Per Acquisition (CPA). Here’s an example. A Value Investor wanted leads for portfolio management. […]
How Focus Group Questions & Opinion Questions Hurt Your Business
You’re hurting your business. Every time you ask your customer’s opinion, you’re imperiling your business. And science proves it. You’ve probably heard that Steve Jobs hated focus groups. It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve […]
Is it Time to Abandon Facebook?
Hundreds of birds clung to the wires. Shoulder-to-shoulder they stand. A few of you know what that means. Nature whispers “a cold front is coming.” The birds hear those whispers and they survive. In fact, they thrive. But I’m not talking about birds. Here are the loud voices that can derail your business goals: A […]