Effective executives grow their business in all economies. If you’re not using an irresistible First-Time Offer, you’re missing a powerful tool in your arsenal. I’ll walk through how craft a First-Time Offer (FTO) that will supercharge your sales. It will build trust faster than any other mechanism. to get more out of every lead while […]
How to Build an Effective Marketing Dashboard: Tips and Best Practices
How to Build an Effective Marketing Dashboard: Tips and Best Practices Executives in the digital age demand more from their marketing dashboard. But we believe you aren’t demanding enough. A 30-second marketing dashboard should be the standard. That means in less than 30-seconds you know: What’s working. What’s broken. What needs your attention today. Some […]
What is a KPI Dashboard? 7 Examples of HubSpot Dashboards and Best Practices
Are you an executive looking to gain better insights into the performance of your organization? KPI dashboards have quickly become essential tools for measuring progress and understanding patterns in data. They allow executives to visualize information from multiple sources, enabling more informed decision-making. Today, we’ll explore what a KPI dashboard is and why it’s important […]
HubSpot & Google Analytics 4 (GA4): How to Integrate the Power of Both Analytics Tools for Marketers
It’s not a choice of Google Analytics 4 (GA4) or HubSpot. Both are powerful tools for your business metrics. There’s a more important question. How do you leverage the unique strengths of HubSpot and Google Analytics to have an in depth look of your entire customer journey? If you think it’s as simple as integrate […]
How to Use HubSpot Reporting Dashboards to Hit Your Growth Goals (+ Examples)
We’ve found that HubSpot isn’t enough. Yes, it is clearly one of the most powerful CRM and marketing platforms on the market. But the reporting doesn’t answer all of our questions. HubSpot’s custom report builder has been a welcomed leap forward for dashboards. While it does many things, we still create multiple reports using external […]
Free vs Really, Really Cheap – The Power of a First-Time Offer
“Free” is powerful, but is it effective? Bonus offers and free giveaways are effective tools for moving people to act. All of us can think of examples of “free” First-Time Offers being used by businesses. There’s simply no debating the fact that “free” can attract attention to your offerings. But, there’s a less common follow […]
You Can’t Catch Them All – An Argument Against 100% Market Share
Creating the Ideal Sales Conversation Using a First-Time Offer
How to Inoculate Your Business From Labor Scarcity
How Will Your Business Respond Since We’ve Hit a Tipping Point in the Pandemic?
We hit a tipping point in February. And customer behavior is already changing. Do you see the signs? More importantly, how is your business responding to this tipping point? I almost missed it. My first response was anger. And that anger almost blinded me from an important insight. It started a couple months ago. While […]