How to Build an Effective Marketing Dashboard: Tips and Best Practices Executives in the digital age demand more from their marketing dashboard. But we believe you aren’t demanding enough. A 30-second marketing dashboard should be the standard. That means in less than 30-seconds you know: What’s working. What’s broken. What needs your attention today. Some […]
What is a KPI Dashboard? 7 Examples of HubSpot Dashboards and Best Practices
Are you an executive looking to gain better insights into the performance of your organization? KPI dashboards have quickly become essential tools for measuring progress and understanding patterns in data. They allow executives to visualize information from multiple sources, enabling more informed decision-making. Today, we’ll explore what a KPI dashboard is and why it’s important […]
HubSpot & Google Analytics 4 (GA4): How to Integrate the Power of Both Analytics Tools for Marketers
It’s not a choice of Google Analytics 4 (GA4) or HubSpot. Both are powerful tools for your business metrics. There’s a more important question. How do you leverage the unique strengths of HubSpot and Google Analytics to have an in depth look of your entire customer journey? If you think it’s as simple as integrate […]
How to Use HubSpot Reporting Dashboards to Hit Your Growth Goals (+ Examples)
We’ve found that HubSpot isn’t enough. Yes, it is clearly one of the most powerful CRM and marketing platforms on the market. But the reporting doesn’t answer all of our questions. HubSpot’s custom report builder has been a welcomed leap forward for dashboards. While it does many things, we still create multiple reports using external […]
How to Inoculate Your Business From Labor Scarcity
How Will Your Business Respond Since We’ve Hit a Tipping Point in the Pandemic?
We hit a tipping point in February. And customer behavior is already changing. Do you see the signs? More importantly, how is your business responding to this tipping point? I almost missed it. My first response was anger. And that anger almost blinded me from an important insight. It started a couple months ago. While […]
Making Your Website the Team Player It Aspires to Be
You can’t have it both ways. You must choose. Here’s the typical conversation. Business Executives: “My website isn’t important to my business. It doesn’t do anything to help drive sales.” Me: “OK. You should take down your website and save the money.” Business Executives: “I can’t do that. I need a website.” Do you see […]
What are Long-Form Facebook Ads and Why Do They Work?
It’s hard to believe. But yes, people do read a 900-word Facebook ad on their mobile phone. It’s counterintuitive. We started running long-form Facebook ads in 2018. It resulted in better targeting of the right prospects. It also reduced our Cost Per Acquisition (CPA). Here’s an example. A Value Investor wanted leads for portfolio management. […]
How to Get Better Leads from Your Marketing Team Using HubSpot
You know the banter between marketing and sales. Sales: “The leads you sent are no good.” Marketing: “Just because they’re not ready to buy NOW, doesn’t mean they’re bad leads.” Etc. etc. The reality is your marketing team wants you to have high quality leads so you can close as much business as possible. (Or […]