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How to Inoculate Your Business From Labor Scarcity

January 4, 2022 by Craig Andrews

Solving Labor Scarcity

If you nearly died, would your business associates care? Now I know the answer to this question for myself. On August 10th I walked into the hospital with breathing troubles. It took until November 6th for me to walk back out … actually, I rolled out and am still learning how to walk. My wife […]

Filed Under: Blog

How Will Your Business Respond Since We’ve Hit a Tipping Point in the Pandemic?

March 30, 2021 by Craig Andrews

We hit a tipping point in February. And customer behavior is already changing. Do you see the signs? More importantly, how is your business responding to this tipping point? I almost missed it. My first response was anger. And that anger almost blinded me from an important insight. It started a couple months ago. While […]

Filed Under: Blog

Making Your Website the Team Player It Aspires to Be

September 22, 2020 by Craig Andrews

Making Your Website the Team Player It Aspires to Be

You can’t have it both ways. You must choose. Here’s the typical conversation. Business Executives: “My website isn’t important to my business. It doesn’t do anything to help drive sales.” Me: “OK. You should take down your website and save the money.” Business Executives: “I can’t do that. I need a website.” Do you see […]

Filed Under: Blog

What are Long-Form Facebook Ads and Why Do They Work?

September 15, 2020 by Craig Andrews

Long-form Facebook Copy

It’s hard to believe. But yes, people do read a 900-word Facebook ad on their mobile phone. It’s counterintuitive. We started running long-form Facebook ads in 2018. It resulted in better targeting of the right prospects. It also reduced our Cost Per Acquisition (CPA). Here’s an example. A Value Investor wanted leads for portfolio management. […]

Filed Under: Blog

How to Get Better Leads from Your Marketing Team Using HubSpot

July 16, 2019 by Craig Andrews

You know the banter between marketing and sales. Sales: “The leads you sent are no good.” Marketing: “Just because they’re not ready to buy NOW, doesn’t mean they’re bad leads.” Etc. etc. The reality is your marketing team wants you to have high quality leads so you can close as much business as possible. (Or […]

Filed Under: HubSpot

How to Auto-Generate a Form From HubSpot Data

July 16, 2019 by Craig Andrews

Humans are horrible at transcription … and it’s a waste of time. That’s why we buy computers. But I still see cases where CRMs capture data and humans transcribe the information from the CRM to an application or a form. This video will show you how to automate the form creation. NOTE: We used a […]

Filed Under: HubSpot

How Focus Group Questions & Opinion Questions Hurt Your Business

March 8, 2019 by Craig Andrews

Focus Group Questions Lead to flawed outcomes

You’re hurting your business. Every time you ask your customer’s opinion, you’re imperiling your business. And science proves it. You’ve probably heard that Steve Jobs hated focus groups. It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve […]

Filed Under: Blog

Is it Time to Abandon Facebook?

November 30, 2018 by Craig Andrews

Facebook is still a great advertising platform

Hundreds of birds clung to the wires. Shoulder-to-shoulder they stand. A few of you know what that means. Nature whispers “a cold front is coming.” The birds hear those whispers and they survive. In fact, they thrive. But I’m not talking about birds. Here are the loud voices that can derail your business goals: A […]

Filed Under: Blog

How to Navigate Tough Situations by Leading With the Worst Perspective First

November 6, 2018 by Craig Andrews

Navigate Touch Situations by Leading With the Negative

What’s the best way to catch a dog that doesn’t want to be caught? Get the dog’s attention and run away as fast as you can. The dog will catch you. Then you simply grab the collar. What’s the best way to deal with negative news or negative emotions? Address them at the beginning. Run […]

Filed Under: Blog

How Elections Help Financial Advisors Get New Clients

October 26, 2018 by Craig Andrews

How Elections Help Financial Advisors Land Clients

Few things make investors more twitchy than an election year. This should make you happy and I’ll tell you why. A recent poll shows the most important 2018 voting issues are[1]: Trump (30%) The economy (22%) Illegal immigration (15%) Obamacare (14%) It’s the economy, stupid.” – James Carville, Campaign Manager, Clinton 1992 You know this. […]

Filed Under: Blog

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