We Expected More From Seattle Have you ever seen the Bill Murray movie,“Groundhog Day?” He wakes up every day and it is a repeat of the last. Last night’s Super Bowl made us think of “Groundhog Day.” Even if you aren’t a football fan, you have probably heard about the puzzling move by Seattle to […]

Have you ever played the game “Who Am I?” It can be a lot of fun! But would you play it with your customers and hope they figure out your name, address or phone number? Not fun! If you have a local business, you may be doing this without realizing it. According to Google, more […]

Google Authorship is a way to link content you create with a Google+ profile. Google announced the end of Google Authorship on August 28th. What do you do now??? Scream like a little girl who just saw a 5-inch cockroach? Write a haiku about how frustrating Google can be? Fire that SEO who talked you […]

When I played league soccer, I discovered that if I went jogging during the week, I played better on Saturday. It was a great insight that changed my game. Does that seems obvious? If so, then here is a question: Did you do user testing before you launched the last change to your website? There […]

Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players learn […]

When businesses approach their internet marketing certain they already know what visitors want, they fall into the same trap as Oedipus, the hero in Sophocles’ classic tragedy. This article explains how easy it is for even well-meaning marketers to fall into that trap, and what they can do to stay out of it. The digital […]