We Expected More From Seattle
Have you ever seen the Bill Murray movie,“Groundhog Day?” He wakes up every day and it is a repeat of the last. Last night’s Super Bowl made us think of “Groundhog Day.”
Even if you aren’t a football fan, you have probably heard about the puzzling move by Seattle to throw the ball on the 1 yard line and lose the Super Bowl. There is probably a part of you that wishes you could get in the huddle and get Seattle to change the call. It is hard to watch someone play such a good game and lose because of one bad call.
What do Groundhog Day & the Super Bowl have to do with your business?
At allies4me, we have this same puzzling experience every day. We see so many companies with great products and services who are losing money every day because they aren’t doing Conversion Optimization. We know this because there are only 1,200 monthly Google searches for “Conversion Optimization.” It is Groundhog Day every day of the year for us.
Unless you are one of the 1,200 searchers, you may not have heard of conversion optimization.
According to Wikipedia: “In internet marketing, conversion optimization, or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. It is also commonly referred to as CRO.”
We love to see companies succeed and hate to see them lose sales and leads needlessly. Consider these facts:
- The average website only converts 2% of its visitors into leads or sales
- Most business use pay-per-click (PPC) advertising
- Improving the conversion rate only 1% has the effect of increasing the PPC budget 50% without increasing the budget a single dime
Let’s say you spend $5,000 per month on PPC and you increase your conversion rate from 2% to 3%. That is the same as increasing your PPC budget to $7,500 – just cheaper.
End Groundhog Day
We want to end this daily experience and see companies expect more from their website. Start by making a change. Get more value out of each visitor. General Patton said a good plan executed today beats a perfect plan executed tomorrow. Get started today.