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How to Get Your Social Media in Order

October 10, 2018 by Craig Andrews

Get your social media setup for business

Sometimes we don’t say what we mean.  I can shoot with my left hand, I can shoot with my right hand, I’m amphibious.” – Charles Shackleford, former NC State University basketball player Sometimes we don’t know what to ask. If your customers know the right questions to ask, then they probably don’t need you.” – […]

Filed Under: Blog

The 23 Essential Digital Marketing KPIs You Should be Measuring for Lead Generation

June 18, 2018 by Craig Andrews

Essential Digital Marketing KPIs

Your website traffic doesn’t matter. It’s only a vanity metric. What?? Yes, you read that right. Your website traffic shouldn’t be a core metric or key performance indicator (KPI). You should be fired if you’re an executive asking for traffic reports. Are you generating traffic reports because your management team demands it? Update your resume […]

Filed Under: Blog

6 Reasons You Need an SSL Certificate

May 27, 2018 by Craig Andrews

6 Reasons You Should Use SSL

Are you holding out? Do you own a website that hasn’t added an SSL certificate? Are you still on HTTP as opposed to HTTPS? It’s time to change and we’ll tell you why. SSL stands for Secure Socket Layer and it is the technology that encrypts data when it is sent across the internet from […]

Filed Under: Blog

How We Virtually Eliminated SPAM Complaints from Our Marketing Campaigns

May 1, 2018 by Craig Andrews

How we virtually eliminated SPAM complaints

You should reduce your SPAM complaints for at least these three reasons: Your email sending platform (MailChimp, Constant Contact, HubSpot, etc.) will suspend you if you have continued and excessive SPAM complaints. You are assigned a sender score by the internet service providers (Google, Microsoft, Apple, Yahoo, Comcast, etc.). When your sender score is low, […]

Filed Under: Blog

How to Keep Your Analytics from Betraying You

April 17, 2018 by Craig Andrews

How Analytics is lying to you

You weren’t lied to – you just asked the wrong questions. Ask the right questions and watch your business thrive beyond your expectations. Ask the wrong questions and needlessly pay the price of working with the wrong answers. Does your business depend on leads? (Hint: unless you’re selling commodities, you need leads.) Is your website […]

Filed Under: Analytics

Why You Should Prune Your Email List – And Why You Won’t Do It

April 8, 2018 by Craig Andrews

Purge email list to increase opens

You have an opportunity for growth – but you probably won’t do it. We just purged 21% of our mailing list – and the purpose is growth. Seem strange? There is a valuable prize awaiting you if you have the guts to do the same. But you probably won’t purge your list because it feels […]

Filed Under: Blog

How to Use Advanced Sequences to Understand Your Customer’s Journey in Google Analytics

April 3, 2018 by Craig Andrews

Gain New Insights through advanced segment segmentation

Understand your customer’s actions just before they become a customer and you’ll unlock the secrets of closing deals. Your peers will say you have the Midas Touch. Understand your customer’s actions after they become a customer and you’ll unlock the secrets of world class customer service. Your customers will rave about you and send more […]

Filed Under: Analytics

Get Your Marketing Emails Out of The SPAM Folder

March 30, 2018 by Craig Andrews

SPF & DKIM are the wax seal of email

Domain Keys and Sender Policy Framework Records Must be Set   Your Highness. I’ve received your correspondence and am honored to respond. Oh!? How did I know it was you? Because the letter was sealed in melted wax embossed with your official seal. That’s how it worked in the year 1818. How does it work […]

Filed Under: Blog

Using Google Tag Manager to Set Cookies & Custom Dimensions

March 7, 2018 by Craig Andrews

Add Cookie to Google Analytics Using Tag Manager

Google Analytics is an endless rabbit hole of measurement and segmentation capability. Your reward for journeying into this rabbit hole is insights that go well beyond sessions, bounce rates, and conversions. As you begin to harness this power, you will start to understand what visitors do leading up to conversions and purchases on your site. […]

Filed Under: Analytics

How To Get More Sales From Your Website Before You Go To Bed Tonight

October 31, 2017 by Craig Andrews

Increase Your Sales Tonight

Shawn drilled holes through me with his stare. Sitting in a booth at Abuelo’s, his hands clinched and his jaw tightened.  Shawn just explained how he made a recent purchase, did all of the research before the purchase, and avoided any contact with sales people. He also told me about a recent campaign he launched […]

Filed Under: Blog

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Allies Blog

  • What is a Fractional CMO and Why You Might Consider Hiring One
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