You weren’t lied to – you just asked the wrong questions. Ask the right questions and watch your business thrive beyond your expectations. Ask the wrong questions and needlessly pay the price of working with the wrong answers. Does your business depend on leads? (Hint: unless you’re selling commodities, you need leads.) Is your website […]

Understand your customer’s actions just before they become a customer and you’ll unlock the secrets of closing deals. Your peers will say you have the Midas Touch. Understand your customer’s actions after they become a customer and you’ll unlock the secrets of world class customer service. Your customers will rave about you and send more […]

Google Analytics is an endless rabbit hole of measurement and segmentation capability. Your reward for journeying into this rabbit hole is insights that go well beyond sessions, bounce rates, and conversions. As you begin to harness this power, you will start to understand what visitors do leading up to conversions and purchases on your site. […]