How to Build an Effective Marketing Dashboard: Tips and Best Practices Executives in the digital age demand more from their marketing dashboard. But we believe you aren’t demanding enough. A 30-second marketing dashboard should be the standard. That means in less than 30-seconds you know: What’s working. What’s broken. What needs your attention today. Some […]

Are you an executive looking to gain better insights into the performance of your organization? KPI dashboards have quickly become essential tools for measuring progress and understanding patterns in data. They allow executives to visualize information from multiple sources, enabling more informed decision-making. Today, we’ll explore what a KPI dashboard is and why it’s important […]

It’s not a choice of Google Analytics 4 (GA4) or HubSpot. Both are powerful tools for your business metrics. There’s a more important question. How do you leverage the unique strengths of HubSpot and Google Analytics to have an in depth look of your entire customer journey? If you think it’s as simple as integrate […]

We’ve found that HubSpot isn’t enough. Yes, it is clearly one of the most powerful CRM and marketing platforms on the market. But the reporting doesn’t answer all of our questions. HubSpot’s custom report builder has been a welcomed leap forward for dashboards. While it does many things, we still create multiple reports using external […]

You weren’t lied to – you just asked the wrong questions. Ask the right questions and watch your business thrive beyond your expectations. Ask the wrong questions and needlessly pay the price of working with the wrong answers. Does your business depend on leads? (Hint: unless you’re selling commodities, you need leads.) Is your website […]

Understand your customer’s actions just before they become a customer and you’ll unlock the secrets of closing deals. Your peers will say you have the Midas Touch. Understand your customer’s actions after they become a customer and you’ll unlock the secrets of world class customer service. Your customers will rave about you and send more […]

Google Analytics is an endless rabbit hole of measurement and segmentation capability. Your reward for journeying into this rabbit hole is insights that go well beyond sessions, bounce rates, and conversions. As you begin to harness this power, you will start to understand what visitors do leading up to conversions and purchases on your site. […]