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What is a Fractional CMO and Why You Might Consider Hiring One

January 1, 2024 by Craig Andrews

A Fractional CMO helps you bridge the gap.

Powerful marketing strategies are no longer limited to large companies. Historically, the Chief Marketing Officer (CMO) was an expensive role that only large companies could afford. So, a fractional chief marketing officer is a good alternative. What is a fractional CMO? A fractional chief marketing officer is a marketing expert that sets the marketing strategy […]

Filed Under: Blog

The Benefits Of Hiring A Fractional CMO (And How To Choose One)

December 30, 2023 by Craig Andrews

A fractional CMO helps you fill in the gaps to grow your business

Gain from big-company marketing strategies while maintaining small-company agility. Most small and medium-sized business (SMB) owners started their own business because they didn’t like the large corporate environment. But that comes at a cost. SMBs typically can’t afford a full time executive to provide the marketing leadership and manage the marketing department. Larger companies have […]

Filed Under: Blog

Irresistible Offer: How a First-Time Offer will Super-Charge Your Sales Process

April 12, 2023 by Craig Andrews

Irresistible First-Time Offer

Effective executives grow their business in all economies. If you’re not using an irresistible First-Time Offer, you’re missing a powerful tool in your arsenal. I’ll walk through how craft a First-Time Offer (FTO) that will supercharge your sales. It will build trust faster than any other mechanism. to get more out of every lead while […]

Filed Under: Blog

How to Build an Effective Marketing Dashboard: Tips and Best Practices

March 5, 2023 by Craig Andrews

How to Build an Effective Marketing Dashboard: Tips and Best Practices Executives in the digital age demand more from their marketing dashboard. But we believe you aren’t demanding enough. A 30-second marketing dashboard should be the standard. That means in less than 30-seconds you know: What’s working. What’s broken. What needs your attention today. Some […]

Filed Under: Analytics

What is a KPI Dashboard? 7 Examples of HubSpot Dashboards and Best Practices

February 19, 2023 by Craig Andrews

Landing page dashboard with critical metrics and digital channels

Are you an executive looking to gain better insights into the performance of your organization? KPI dashboards have quickly become essential tools for measuring progress and understanding patterns in data. They allow executives to visualize information from multiple sources, enabling more informed decision-making. Today, we’ll explore what a KPI dashboard is and why it’s important […]

Filed Under: Analytics

HubSpot & Google Analytics 4 (GA4): How to Integrate the Power of Both Analytics Tools for Marketers

February 12, 2023 by Craig Andrews

HubSpot dashboard showing landing page site performance

It’s not a choice of Google Analytics 4 (GA4) or HubSpot. Both are powerful tools for your business metrics. There’s a more important question. How do you leverage the unique strengths of HubSpot and Google Analytics to have an in depth look of your entire customer journey? If you think it’s as simple as integrate […]

Filed Under: Analytics

How to Use HubSpot Reporting Dashboards to Hit Your Growth Goals  (+ Examples)

February 11, 2023 by Craig Andrews

Pipeline Report

We’ve found that HubSpot isn’t enough. Yes, it is clearly one of the most powerful CRM and marketing platforms on the market. But the reporting doesn’t answer all of our questions. HubSpot’s custom report builder has been a welcomed leap forward for dashboards. While it does many things, we still create multiple reports using external […]

Filed Under: Analytics

Free vs Really, Really Cheap – The Power of a First-Time Offer

March 2, 2022 by allies4me

“Free” is powerful, but is it effective? Bonus offers and free giveaways are effective tools for moving people to act. All of us can think of examples of “free” First-Time Offers being used by businesses. There’s simply no debating the fact that “free” can attract attention to your offerings. But, there’s a less common follow […]

Filed Under: Blog

You Can’t Catch Them All – An Argument Against 100% Market Share

February 15, 2022 by Andrew Epps

Why 100% Market Share is the Wrong Goal – And How to do Better

You don’t want to close 100% of your sales pipeline. As a sales guy it hurts me to write this. But the fact is, many people who could buy your services won’t. And in some cases, the best thing that could happen is for them to encumber your competitor’s time and attention. A lot of […]

Filed Under: Blog

Creating the Ideal Sales Conversation Using a First-Time Offer

February 1, 2022 by Andrew Epps

Ideal Sales Conversation with First-Time Offer

You walk into a bar. After ordering a drink you head over to an attractive stranger on the other side of the room and ask, “will you marry me?” They gasp in surprise and exclaim “yes absolutely!” and the two of you live happily ever after. That story is, to put it kindly, painfully ridiculous. […]

Filed Under: Blog

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Stay Updated We have three rules: Only send updates that add value No pitching in the updates Encourage list members to opt-out if we don't add value You should expect an update about once a week. Sometimes less.

Recent Posts

  • What is a Fractional CMO and Why You Might Consider Hiring One
  • The Benefits Of Hiring A Fractional CMO (And How To Choose One)
  • Irresistible Offer: How a First-Time Offer will Super-Charge Your Sales Process
  • Free vs Really, Really Cheap – The Power of a First-Time Offer
  • You Can’t Catch Them All – An Argument Against 100% Market Share

Allies Blog

  • What is a Fractional CMO and Why You Might Consider Hiring One
  • The Benefits Of Hiring A Fractional CMO (And How To Choose One)
  • Irresistible Offer: How a First-Time Offer will Super-Charge Your Sales Process
  • Free vs Really, Really Cheap – The Power of a First-Time Offer
  • You Can’t Catch Them All – An Argument Against 100% Market Share

View All Blog Posts

Analytics Tips

  • How to Build an Effective Marketing Dashboard: Tips and Best Practices
  • What is a KPI Dashboard? 7 Examples of HubSpot Dashboards and Best Practices
  • HubSpot & Google Analytics 4 (GA4): How to Integrate the Power of Both Analytics Tools for Marketers
  • How to Use HubSpot Reporting Dashboards to Hit Your Growth Goals  (+ Examples)
  • How to Keep Your Analytics from Betraying You

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