Craig Andrews

You’ve heard social media success stories and want to tap into that channel. But you still have questions about how to do it and about the return on investment of social media. You are not alone. Derek Thompson, a writer for The Atlantic, gets measured by the number of people who read his articles on […]

You have a wonderful product that makes the world a better place. You want everyone to buy it. If everyone did, it would create a better world, society and culture. But do you have a sustainable marketing plan? Are you enriching customers’ lives first, and improving the world as a side benefit? You may be […]

“The best thing that ever happened to my business was the recession in the early 80’s.” Unemployment was over 10% and the prime interest rate was over 20%. My father is gone, but his words haunt my thoughts. It is 3:30AM. I can’t sleep. The eerie sounds of coyotes echo through the canyon as I’m […]

What happened? Frantically watching the phone, then your email, then the phone, then analytics and back to email. Nothing! Absolutely nothing! Furious, you call your web developer. “What happened??” The redesign was supposed to bring more leads and profit. What happened? You hired someone who makes beautiful websites. But your website is not a piece […]

You run a factory. Put a new product in production and come back 3 years later to see how it is doing. Right or wrong? You manage a sales team. Start them off with clear goals and objectives, then 3 years later check in to see how they’re progressing on their goals. Right or wrong? […]

Does your inbox scream at you? How do you respond to the screaming? Hiding behind my computer screen, I delete all of the screamers. But I actually listen to those who bring delight to my inbox and my life. Do your marketing emails bring delight, or are they just screaming and begging to be deleted? […]

Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firing pin. During this week of “dry fire,” Marines re-learn how to […]

We Expected More From Seattle Have you ever seen the Bill Murray movie,“Groundhog Day?” He wakes up every day and it is a repeat of the last. Last night’s Super Bowl made us think of “Groundhog Day.” Even if you aren’t a football fan, you have probably heard about the puzzling move by Seattle to […]

Have you ever played the game “Who Am I?” It can be a lot of fun! But would you play it with your customers and hope they figure out your name, address or phone number? Not fun! If you have a local business, you may be doing this without realizing it. According to Google, more […]