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Craig Andrews

Craig Andrews is a U.S. Marine, turned electrical engineer and mobile phone designer, turned marketer. He's driven over a half-billion dollars in revenue during his career. In 2009, Craig launched his own company which became allies4me. In August, 2021, Craig went spent three months in the hospital and six weeks in a coma when he nearly died. During that time, Craig's team ran allies4me without him. Now Craig shares lessons from the ledge of death and how they apply to both marketing and life.

What is a Fractional CMO and Why You Might Consider Hiring One

January 1, 2024 by Craig Andrews

A Fractional CMO helps you bridge the gap.

Powerful marketing strategies are no longer limited to large companies. Historically, the Chief Marketing Officer (CMO) was an expensive role that only large companies could afford. So, a fractional chief marketing officer is a good alternative. What is a fractional CMO? A fractional chief marketing officer is a marketing expert that sets the marketing strategy […]

Filed Under: Blog

The Benefits Of Hiring A Fractional CMO (And How To Choose One)

December 30, 2023 by Craig Andrews

A fractional CMO helps you fill in the gaps to grow your business

Gain from big-company marketing strategies while maintaining small-company agility. Most small and medium-sized business (SMB) owners started their own business because they didn’t like the large corporate environment. But that comes at a cost. SMBs typically can’t afford a full time executive to provide the marketing leadership and manage the marketing department. Larger companies have […]

Filed Under: Blog

Irresistible Offer: How a First-Time Offer will Super-Charge Your Sales Process

April 12, 2023 by Craig Andrews

Irresistible First-Time Offer

Effective executives grow their business in all economies. If you’re not using an irresistible First-Time Offer, you’re missing a powerful tool in your arsenal. I’ll walk through how craft a First-Time Offer (FTO) that will supercharge your sales. It will build trust faster than any other mechanism. to get more out of every lead while […]

Filed Under: Blog

How to Build an Effective Marketing Dashboard: Tips and Best Practices

March 5, 2023 by Craig Andrews

How to Build an Effective Marketing Dashboard: Tips and Best Practices Executives in the digital age demand more from their marketing dashboard. But we believe you aren’t demanding enough. A 30-second marketing dashboard should be the standard. That means in less than 30-seconds you know: What’s working. What’s broken. What needs your attention today. Some […]

Filed Under: Analytics

What is a KPI Dashboard? 7 Examples of HubSpot Dashboards and Best Practices

February 19, 2023 by Craig Andrews

Landing page dashboard with critical metrics and digital channels

Are you an executive looking to gain better insights into the performance of your organization? KPI dashboards have quickly become essential tools for measuring progress and understanding patterns in data. They allow executives to visualize information from multiple sources, enabling more informed decision-making. Today, we’ll explore what a KPI dashboard is and why it’s important […]

Filed Under: Analytics

HubSpot & Google Analytics 4 (GA4): How to Integrate the Power of Both Analytics Tools for Marketers

February 12, 2023 by Craig Andrews

HubSpot dashboard showing landing page site performance

It’s not a choice of Google Analytics 4 (GA4) or HubSpot. Both are powerful tools for your business metrics. There’s a more important question. How do you leverage the unique strengths of HubSpot and Google Analytics to have an in depth look of your entire customer journey? If you think it’s as simple as integrate […]

Filed Under: Analytics

How to Use HubSpot Reporting Dashboards to Hit Your Growth Goals  (+ Examples)

February 11, 2023 by Craig Andrews

Pipeline Report

We’ve found that HubSpot isn’t enough. Yes, it is clearly one of the most powerful CRM and marketing platforms on the market. But the reporting doesn’t answer all of our questions. HubSpot’s custom report builder has been a welcomed leap forward for dashboards. While it does many things, we still create multiple reports using external […]

Filed Under: Analytics

How to Inoculate Your Business From Labor Scarcity

January 4, 2022 by Craig Andrews

Solving Labor Scarcity

If you nearly died, would your business associates care? Now I know the answer to this question for myself. On August 10th I walked into the hospital with breathing troubles. It took until November 6th for me to walk back out … actually, I rolled out and am still learning how to walk. My wife […]

Filed Under: Blog

How Will Your Business Respond Since We’ve Hit a Tipping Point in the Pandemic?

March 30, 2021 by Craig Andrews

We hit a tipping point in February. And customer behavior is already changing. Do you see the signs? More importantly, how is your business responding to this tipping point? I almost missed it. My first response was anger. And that anger almost blinded me from an important insight. It started a couple months ago. While […]

Filed Under: Blog

Making Your Website the Team Player It Aspires to Be

September 22, 2020 by Craig Andrews

Making Your Website the Team Player It Aspires to Be

You can’t have it both ways. You must choose. Here’s the typical conversation. Business Executives: “My website isn’t important to my business. It doesn’t do anything to help drive sales.” Me: “OK. You should take down your website and save the money.” Business Executives: “I can’t do that. I need a website.” Do you see […]

Filed Under: Blog

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Recent Posts

  • What is a Fractional CMO and Why You Might Consider Hiring One
  • The Benefits Of Hiring A Fractional CMO (And How To Choose One)
  • Irresistible Offer: How a First-Time Offer will Super-Charge Your Sales Process
  • Free vs Really, Really Cheap – The Power of a First-Time Offer
  • You Can’t Catch Them All – An Argument Against 100% Market Share

Allies Blog

  • What is a Fractional CMO and Why You Might Consider Hiring One
  • The Benefits Of Hiring A Fractional CMO (And How To Choose One)
  • Irresistible Offer: How a First-Time Offer will Super-Charge Your Sales Process
  • Free vs Really, Really Cheap – The Power of a First-Time Offer
  • You Can’t Catch Them All – An Argument Against 100% Market Share

View All Blog Posts

Analytics Tips

  • How to Build an Effective Marketing Dashboard: Tips and Best Practices
  • What is a KPI Dashboard? 7 Examples of HubSpot Dashboards and Best Practices
  • HubSpot & Google Analytics 4 (GA4): How to Integrate the Power of Both Analytics Tools for Marketers
  • How to Use HubSpot Reporting Dashboards to Hit Your Growth Goals  (+ Examples)
  • How to Keep Your Analytics from Betraying You

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