Powerful marketing strategies are no longer limited to large companies. Historically, the Chief Marketing Officer (CMO) was an expensive role that only large companies could afford. So, a fractional chief marketing officer is a good alternative. What is a fractional CMO? A fractional chief marketing officer is a marketing expert that sets the marketing strategy […]
The Benefits Of Hiring A Fractional CMO (And How To Choose One)
Gain from big-company marketing strategies while maintaining small-company agility. Most small and medium-sized business (SMB) owners started their own business because they didn’t like the large corporate environment. But that comes at a cost. SMBs typically can’t afford a full time executive to provide the marketing leadership and manage the marketing department. Larger companies have […]
Irresistible Offer: How a First-Time Offer will Super-Charge Your Sales Process
Effective executives grow their business in all economies. If you’re not using an irresistible First-Time Offer, you’re missing a powerful tool in your arsenal. I’ll walk through how craft a First-Time Offer (FTO) that will supercharge your sales. It will build trust faster than any other mechanism. to get more out of every lead while […]
How to Build an Effective Marketing Dashboard: Tips and Best Practices
How to Build an Effective Marketing Dashboard: Tips and Best Practices Executives in the digital age demand more from their marketing dashboard. But we believe you aren’t demanding enough. A 30-second marketing dashboard should be the standard. That means in less than 30-seconds you know: What’s working. What’s broken. What needs your attention today. Some […]
What is a KPI Dashboard? 7 Examples of HubSpot Dashboards and Best Practices
Are you an executive looking to gain better insights into the performance of your organization? KPI dashboards have quickly become essential tools for measuring progress and understanding patterns in data. They allow executives to visualize information from multiple sources, enabling more informed decision-making. Today, we’ll explore what a KPI dashboard is and why it’s important […]
HubSpot & Google Analytics 4 (GA4): How to Integrate the Power of Both Analytics Tools for Marketers
It’s not a choice of Google Analytics 4 (GA4) or HubSpot. Both are powerful tools for your business metrics. There’s a more important question. How do you leverage the unique strengths of HubSpot and Google Analytics to have an in depth look of your entire customer journey? If you think it’s as simple as integrate […]
How to Use HubSpot Reporting Dashboards to Hit Your Growth Goals (+ Examples)
We’ve found that HubSpot isn’t enough. Yes, it is clearly one of the most powerful CRM and marketing platforms on the market. But the reporting doesn’t answer all of our questions. HubSpot’s custom report builder has been a welcomed leap forward for dashboards. While it does many things, we still create multiple reports using external […]
How to Inoculate Your Business From Labor Scarcity
How Will Your Business Respond Since We’ve Hit a Tipping Point in the Pandemic?
We hit a tipping point in February. And customer behavior is already changing. Do you see the signs? More importantly, how is your business responding to this tipping point? I almost missed it. My first response was anger. And that anger almost blinded me from an important insight. It started a couple months ago. While […]
Making Your Website the Team Player It Aspires to Be
You can’t have it both ways. You must choose. Here’s the typical conversation. Business Executives: “My website isn’t important to my business. It doesn’t do anything to help drive sales.” Me: “OK. You should take down your website and save the money.” Business Executives: “I can’t do that. I need a website.” Do you see […]
