Your spouse approaches you on your 4th wedding anniversary with a letter. Allstate Insurance suggests there is an uninsured driver in your house. The uninsured driver is your ex-wife and your current wife has questions. “Happy anniversary, Dear!” you respond. The problem with marketing personalization is that it can sometimes do more harm than good. […]

You think you want to know the best way to improve your rankings in Google search. But actually, you really don’t care about where you rank in Google. You really care about how much search traffic goes to your website. No, that’s still wrong. You don’t care about how much traffic is coming to your […]

In the first week the new site went live, it generated twice as many leads as the old site generated in an entire month. Same again in the second week. Significantly outperforming industry averages, the new site continues with high conversion rates. Wildly successful, the new site is growing the client’s business. Now comes the […]

You’ve heard social media success stories and want to tap into that channel. But you still have questions about how to do it and about the return on investment of social media. You are not alone. Derek Thompson, a writer for The Atlantic, gets measured by the number of people who read his articles on […]

You have a wonderful product that makes the world a better place. You want everyone to buy it. If everyone did, it would create a better world, society and culture. But do you have a sustainable marketing plan? Are you enriching customers’ lives first, and improving the world as a side benefit? You may be […]

“The best thing that ever happened to my business was the recession in the early 80’s.” Unemployment was over 10% and the prime interest rate was over 20%. My father is gone, but his words haunt my thoughts. It is 3:30AM. I can’t sleep. The eerie sounds of coyotes echo through the canyon as I’m […]

What happened? Frantically watching the phone, then your email, then the phone, then analytics and back to email. Nothing! Absolutely nothing! Furious, you call your web developer. “What happened??” The redesign was supposed to bring more leads and profit. What happened? You hired someone who makes beautiful websites. But your website is not a piece […]

You run a factory. Put a new product in production and come back 3 years later to see how it is doing. Right or wrong? You manage a sales team. Start them off with clear goals and objectives, then 3 years later check in to see how they’re progressing on their goals. Right or wrong? […]

Does your inbox scream at you? How do you respond to the screaming? Hiding behind my computer screen, I delete all of the screamers. But I actually listen to those who bring delight to my inbox and my life. Do your marketing emails bring delight, or are they just screaming and begging to be deleted? […]

Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firing pin. During this week of “dry fire,” Marines re-learn how to […]