When businesses approach their internet marketing certain they already know what visitors want, they fall into the same trap as Oedipus, the hero in Sophocles’ classic tragedy. This article explains how easy it is for even well-meaning marketers to fall into that trap, and what they can do to stay out of it. The digital […]
Boring is Beautiful
Stop reading if you are looking for information on the latest, hip marketing strategy. This article isn’t for you. But if you are interested in boring things like growing your customer base and customer lifetime value (CLV), keep reading. Marketers who don’t beat the Social Media drum are often viewed as dinosaurs in the industry. […]
A Sober Approach to Social Media
It is hard to swing a dead bird without hitting someone hyperventilating about the importance of social media. There is no question that Facebook, Twitter and other social media platforms have transformed our world. However, this article questions the level of focus and investment in social media. Facebook has over 1 billion users and Twitter […]