When I praised their social strategy, they paused. Their next response was, “We haven’t focused heavily on Facebook or Twitter yet – but you need to understand why.”  Why would they feel the need to justify this? A company with 50,000 highly engaged fans who tune in weekly for webcasts about a product still in […]

It is hard to swing a dead bird without hitting someone hyperventilating about the importance of social media.  There is no question that Facebook, Twitter and other social media platforms have transformed our world.  However, this article questions the level of focus and investment in social media. Facebook has over 1 billion users and Twitter […]