You know the banter between marketing and sales.
Sales: “The leads you sent are no good.”
Marketing: “Just because they’re not ready to buy NOW, doesn’t mean they’re bad leads.”
Etc. etc.
The reality is your marketing team wants you to have high quality leads so you can close as much business as possible. (Or do you think they really want the business to fail??)
Here are 2 things you can do to get better leads from marketing:
- Update the Lead Status in HubSpot
- Update the Lifecycle Stage in HubSpot
This gives your marketing team valuable data to understand what’s working and what’s not. The better data you give your marketing team, the more they can fine-tune the process of sending you good leads.
Watch the video below to see how to do this. You’ll be surprised how quick and painless it is.