Craig Andrews

Please stop reading and use your precious brain cells for something more productive than a debate about logo design. Please! For the sake of all that is good and decent, stop reading. Go do something that will actually make money for you. Still reading? Well, you’ve been warned. What follows is an irreverent rant and […]

You may not know Richard F. Teerlink, but you know his work. Teerlink oversaw one of the most amazing comebacks in American history. Starting near bankruptcy, he soon had people signed on two-year waiting lists to buy his product. The secret to Teerlink’s turn-around? He quit selling his product. No, he didn’t fire the sales […]

I was shocked awake one morning with a warning of my impending death on my computer display. Was Fat Tony or Sammy the Bull about to visit? No, just more bad marketing from Allstate. You know an advertiser is desperate when they threaten you with death. You may have read about the saga of how […]

You should be acting like Scotty by now. Yes, three decades ago, Mr. Scott (of “Beam me up, Scotty”) famously assumed computers had voice interfaces. He was shocked when he realized he had to type to get what he wanted. “How quaint!” Scotty called a keyboard in 1986. This was one year after Dell produced […]

To find advertising success, focus on The One Thing. Yes, that is the crusty cowboy’s signature from the movie City Slickers. It is also the title of the New York Times bestselling book by Gary Keller which was published by Ray Bard at Bard Press. More than half of Bard Press publications hit top seller […]

Spending $7 billion on advertising buys you some powerful insights. P&G’s Marc Pritchard does that every year and he has strong thoughts on social media, advertising, emotion and creativity. Do you want free research? Tap into the insights of the world’s largest advertiser. Shifting to a Digital-First Approach to Branding Marc keynoted the Association of […]

How Getting Too Personal Sullies Your Brand “Oh my gosh!” My wife shouts from the kitchen. I rush in to see what happened. There she is, my beloved wife of 4 years, holding a bill from Allstate Insurance. Why are our premiums going up? Because they’ve added my ex-wife to our policy. It was a […]

Your spouse approaches you on your 4th wedding anniversary with a letter. Allstate Insurance suggests there is an uninsured driver in your house. The uninsured driver is your ex-wife and your current wife has questions. “Happy anniversary, Dear!” you respond. The problem with marketing personalization is that it can sometimes do more harm than good. […]

You think you want to know the best way to improve your rankings in Google search. But actually, you really don’t care about where you rank in Google. You really care about how much search traffic goes to your website. No, that’s still wrong. You don’t care about how much traffic is coming to your […]

In the first week the new site went live, it generated twice as many leads as the old site generated in an entire month. Same again in the second week. Significantly outperforming industry averages, the new site continues with high conversion rates. Wildly successful, the new site is growing the client’s business. Now comes the […]