It’s hard to believe. But yes, people do read a 900-word Facebook ad on their mobile phone. It’s counterintuitive. We started running long-form Facebook ads in 2018. It resulted in better targeting of the right prospects. It also reduced our Cost Per Acquisition (CPA). Here’s an example. A Value Investor wanted leads for portfolio management. […]
How to Get Better Leads from Your Marketing Team Using HubSpot
You know the banter between marketing and sales. Sales: “The leads you sent are no good.” Marketing: “Just because they’re not ready to buy NOW, doesn’t mean they’re bad leads.” Etc. etc. The reality is your marketing team wants you to have high quality leads so you can close as much business as possible. (Or […]
How to Auto-Generate a Form From HubSpot Data
How Focus Group Questions & Opinion Questions Hurt Your Business
You’re hurting your business. Every time you ask your customer’s opinion, you’re imperiling your business. And science proves it. You’ve probably heard that Steve Jobs hated focus groups. It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Steve […]
Is it Time to Abandon Facebook?
Hundreds of birds clung to the wires. Shoulder-to-shoulder they stand. A few of you know what that means. Nature whispers “a cold front is coming.” The birds hear those whispers and they survive. In fact, they thrive. But I’m not talking about birds. Here are the loud voices that can derail your business goals: A […]
How to Navigate Tough Situations by Leading With the Worst Perspective First
How Elections Help Financial Advisors Get New Clients
Few things make investors more twitchy than an election year. This should make you happy and I’ll tell you why. A recent poll shows the most important 2018 voting issues are[1]: Trump (30%) The economy (22%) Illegal immigration (15%) Obamacare (14%) It’s the economy, stupid.” – James Carville, Campaign Manager, Clinton 1992 You know this. […]
How to Get Your Social Media in Order
Sometimes we don’t say what we mean. I can shoot with my left hand, I can shoot with my right hand, I’m amphibious.” – Charles Shackleford, former NC State University basketball player Sometimes we don’t know what to ask. If your customers know the right questions to ask, then they probably don’t need you.” – […]
The 23 Essential Digital Marketing KPIs You Should be Measuring for Lead Generation
Your website traffic doesn’t matter. It’s only a vanity metric. What?? Yes, you read that right. Your website traffic shouldn’t be a core metric or key performance indicator (KPI). You should be fired if you’re an executive asking for traffic reports. Are you generating traffic reports because your management team demands it? Update your resume […]
