“Free” is powerful, but is it effective? Bonus offers and free giveaways are effective tools for moving people to act. All of us can think of examples of “free” First-Time Offers being used by businesses. There’s simply no debating the fact that “free” can attract attention to your offerings. But, there’s a less common follow […]

Google Authorship is a way to link content you create with a Google+ profile. Google announced the end of Google Authorship on August 28th. What do you do now??? Scream like a little girl who just saw a 5-inch cockroach? Write a haiku about how frustrating Google can be? Fire that SEO who talked you […]

When I played league soccer, I discovered that if I went jogging during the week, I played better on Saturday. It was a great insight that changed my game. Does that seems obvious? If so, then here is a question: Did you do user testing before you launched the last change to your website? There […]

Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players learn […]