“Free” is powerful, but is it effective? Bonus offers and free giveaways are effective tools for moving people to act. All of us can think of examples of “free” First-Time Offers being used by businesses. There’s simply no debating the fact that “free” can attract attention to your offerings. But, there’s a less common follow […]
Google Authorship is Dead – Long Live Google Authorship!
Google Authorship is a way to link content you create with a Google+ profile. Google announced the end of Google Authorship on August 28th. What do you do now??? Scream like a little girl who just saw a 5-inch cockroach? Write a haiku about how frustrating Google can be? Fire that SEO who talked you […]
User testing: A game-changer
Scarcity and Optimization: The Monopoly Web Page Strategy
Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players learn […]
allies4me Principal Invited to Guest Blog with The Conversion Scientist
A thought leader in the field of conversion optimization, Brian Massey, has invited allies4me Principal Ally and founder Craig Andrews to become a guest blogger on The Conversion Scientist website. The monthly guest blog by Andrews recently kicked off with a post entitled “My Internet Marketing Oedipus Complex.” Massey is an author, international speaker, columnist, […]
Facebook Isn’t the Answer
When I praised their social strategy, they paused. Their next response was, “We haven’t focused heavily on Facebook or Twitter yet – but you need to understand why.” Why would they feel the need to justify this? A company with 50,000 highly engaged fans who tune in weekly for webcasts about a product still in […]
Austin Based Digital and Internet Marketing Agency Presents Uncommon View of Social Media
Austin, TX (PRWEB) Jan 27, 2014 Responding to customer demands for social media campaigns has led allies4me to apply its data intensive process to the social media hype. “The data – not feelings – led us to the answer,” said Andrews. The result is an uncommon approach to social media with examples of how it […]
Welcome to the allies blog
In the digital age, maintaining your digital curbside has more impact than landscaping the offices. Most companies will be viewed and inspected on the internet before anyone sees the lobby or gardens surrounding the building. This realization is driving smart businesses to invest less in their physical space and more in their websites, email campaigns, […]