Austin, TX (PRWEB) Jan 27, 2014
Responding to customer demands for social media campaigns has led allies4me to apply its data intensive process to the social media hype. “The data – not feelings – led us to the answer,” said Andrews. The result is an uncommon approach to social media with examples of how it is done well.
allies4me has been sharing these insights with local businesses and has submitted a session, “A Sober Approach to Social Media,” for the upcoming ProductCamp Austin. The event is a venue for product management and marketing professionals to share the latest insights with the marketing community.
Applying rigid metrics, Andrews presents that Facebook does not solely define social media. “Social media is not about hiring someone to place cute posts, likes and shares. Social media is what others say about you, not what you say about yourself,” said Andrews. The focus of allies4me is to build a digital presence by integrating various internet marketing methods to work together along with web site content.
“For us a website is not a product, it is one of the places where we practice our art. Specifically, we acquire and engage customers through multiple digital channels,” said allies4me Principal Ally and Founder, Craig Andrews.
The allies4me approach to digital marketing centers around a four-step process of design, measurement, analysis and optimization. Along with customized Search Engine Optimization, advertising and media services, the total allies4me process can provide more in-depth digital marketing campaigns.
Andrews rebranded his company, previously known as ElementOne, Ltd., to allies4me because it more closely reflects its values and new growth. “Acting as the client’s ally is central to our vision. Tying it to the company name serves as a constant reminder to both clients and allies,” said Andrews. “With allies4me, the relationship moves away from being a client-consultant relationship to an alliance that brings a strong partnership.”
Andrews brings extensive scientific and marketing expertise to allies4me. Over the last 25 years his experience has spanned search engine optimization, internet marketing software, biomedical and semiconductors. Andrews is backed by a team of marketing allies who support start-ups to Fortune 500 companies.
The full article, “A Sober Approach to Social Media” can be found here.