The easiest way to sell your high-ticket service is to quit selling your high-ticket service. Instead, sell an Irresistible First-Time Offer that leads to your high-ticket core offer. When you do this, two things happen.  The first is 100% of your high-ticket pitches are to people who have already bought from you. So, closing them is […]

There is a proven framework that unlocks a world of growth opportunities beyond referrals. The first step is to create a conversation with strangers. This case study shows you how to do it and how it worked out for a high-ticket B2B company. Download this guide and escape the tyranny of a referral-only growth engine.

Facebook is a frequently missed opportunity for B2B leads. It generates high-ticket B2B leads every day. And Facebook B2B leads are much cheaper than LinkedIn leads. There’s a false belief that you use LinkedIn for B2B, and Facebook for B2C. But that belief overlooks one of the most fundamental principles of advertising. Discover how to […]

Irresistible Content is value-add content that speaks directly to your ideal client’s pain and desires. When you dangle it in front of your ideal client, they should immediately and irresistibly exchange their contact details for your piece of content. This worksheet will help you create this magical device that creates leads.

My first try at a First-Time Offer (FTO) was a complete failure. The next one was almost as bad. But eventually I figured it out. Now the most common response is “Sign me up!” followed by a Stripe notification that their payment just went through.

You’re in a commoditized business if there are 1000’s of others who provide the same services. Sure, you’re better or different in a few ways. But don’t drag your customers through those details. It will confuse them. But make no mistake… You can differentiate yourself AND get paid more. The secret is when you can’t […]

Go from rollercoaster revenue to predictable growth with a proven framework. Many businesses are missing a couple of elements that create uncertainty in their marketing efforts. It’s like having a car that needs a tune-up. It runs… sort of… but on certain days it leaves you stranded.

You want to change the world… 84% of people do not. Download this guide to discover simple changes to your messaging that will help you gain more traction faster without burning out.

You want to fix the broken healthcare system… You see a better way… and you know it’s time to challenge the status quo. But 84% of people do not want to change the status quo… it scares them, and they run away. Download this guide to discover simple changes to your messaging that will help […]

The first step in achieving better email deliverability is to think like the Email Service Providers (ESPs) think. They have two basic goals: Verify the email sent by you is authentically from you. Only deliver emails to people expecting to receive an email from you.