Go from rollercoaster revenue to predictable growth with a proven framework. Many businesses are missing a couple of elements that create uncertainty in their marketing efforts. It’s like having a car that needs a tune-up. It runs… sort of… but on certain days it leaves you stranded.
How to build a First-Time Offer that Will Break Your Cash Register
My first try at a First-Time Offer (FTO) was a complete failure. The next one was almost as bad. But eventually I figured it out. Now the most common response is “Sign me up!” followed by a Stripe notification that their payment just went through.
Launching a World-Changing Business Concept that Gets Faster Traction Without Burning Out
You want to change the world… 84% of people do not. Download this guide to discover simple changes to your messaging that will help you gain more traction faster without burning out.
How to Fix the Broken Healthcare System Without Burning Out
You want to fix the broken healthcare system… You see a better way… and you know it’s time to challenge the status quo. But 84% of people do not want to change the status quo… it scares them, and they run away. Download this guide to discover simple changes to your messaging that will help […]
Must-Do Email Deliverability Checklist
The first step in achieving better email deliverability is to think like the Email Service Providers (ESPs) think. They have two basic goals: Verify the email sent by you is authentically from you. Only deliver emails to people expecting to receive an email from you.
HubSpot-GA4 Go-Live Checklist
HubSpot and Google Analytics 4 can be a great team. Both play a role in your marketing. But, they must be configured to play well together.
Financial Advisor Ideal Client Self-Assessment
There are 9 personas of high net worth investors. Any financial advisor works very well with 2-3 personas. They also work horribly with 2-3 personas. Take this 10-minute self-assessment discover your ideal client persona.
Communication Preferences of High-Income Investors
Communication matters. Identifying style and frequency is critical to client satisfaction. We conducted a survey of high-income investors – folks with a family income of $175,000 or higher. This report details the communication preferences of these investors.
Can You Expand Your Turf? Why Financial Advisors Don’t Need to be Local
Forty percent of investors say it’s not important for their financial advisor to be local. Another 29% say it’s only somewhat important. Are you overlooking potential clients because they’re not in your local geography?
8 Obstacles to Profitability
Your website is either a part of your revenue equation, or just a work of art. Doesn’t matter if you’re B2B or B2C. If your website isn’t generating leads that lead to sales, you need to change. Download this report to see if one of the 8 Obstacles to profitability is holding you back.