Your competitors don’t have the answer
You know this is true, but do you trust your inner voice? Do you believe copying your competitors will vault you to leadership?
Walmart is fighting for survival against a company that began as an online book retailer.
Microsoft once had more than 90% market share. But Google took the fight to the cloud. Now, Google is the monopoly to regulate. Not Microsoft.
Google hurled its market dominance into the laptop space. But their Chrome operating system only achieved 1% market share. What’s their ROI on copying the competition?
Nokia once sold 50% of the world’s mobile phones. But they were quickly erased from the map by a company with zero mobile phone experience.
Your competitors don’t have the answers to your sales and marketing problems.
How does the 24-hour strategy work?
Persona focused: You are marketing to real people. Amalgamations of data don’t buy products. Use a real person as a persona prototype. This unlocks new insights through the power of empathy. Then list the traits that describe that person including their buying style.
Transformation essential: Your product must transform lives, and your marketing must articulate that transformation. If lives aren’t transformed, you’ve got a problem. Our process maps the transformation in 5 key areas. You’ll be surprised how much this changes your copy.
Anticipates obstacles: You will go through a three-step premortem process.
- Brainstorm a list of obstacles.
- State those obstacles in words of empathy.
- Develop blocking strategies. These blocking strategies are essential to your marketing plan.
Tests assumptions: It is easy to drink your own Kool-Aid and make fatal assumptions. We’ll guide you through a reverse chronology that will challenge your assumptions. It forces “why” which is a powerful question. Most people discover new obstacles in this phase as well. This maps your customer’s journey from awareness until they are a customer.
Compiled in a narrative: Do you know that meetings at Amazon begin by quietly reading a 6-page narrative? PowerPoint charts are forbidden. You can sneak foolish ideas past the filter when they are buried in bullet points. But narratives flush out the unrealistic and focus on the human nature of your business. Your buyer’s journey will be delivered in narrative form.
This system boosted Google’s revenue 9-figures in a single effort. (That’s a lot of zeros!) It works for large companies and small companies. It works for B2B. It works for B2C. Every company that completed this process achieved triple-digit growth on key metrics.
Our 24-hour strategy focuses on 3 unique personas. Test the waters first with no risk. Try a single persona to see if it’s right for you.
Remember, you are only one insight away from being the rainmaker in your company. You will be surprised by the opportunity this process opens. Everyone else has.
Normally you would pay more than $5000 for three personas (or “Buyer Legends”). But because we know that seeing is believing, you can try the first legend at a substantial discount.
Try a single Buyer Legend for $995 and see for yourself.
You’ve heard tall-claims on the internet before. We’re skeptics also. So, here’s your guarantee:
You will get a 100% refund if you’re not convinced of the value. No fuss – no muss. No fine print.
At some point during the process we will ask a simple question: “Do you feel like you’re getting your money’s worth?”
If you say “No”, then we’ve added no value. It doesn’t make sense to work together and we’ll refund 100% of your money.
If you say “Yes”, then we’ll complete the process.
Not genius, but smart
We’re not geniuses, but we are smart. We don’t take losing bets.
We believe you’ll love this process. We believe you’ll find missed opportunity hiding in your corporate couch cushions. Even if this exercise only increases revenue by a tiny 0.1%, would that cover the $995?
Remember, everyone achieves triple-digit growth. One company had their best sales year in 14 years.
You have a challenge. For short-term revenue, you can’t change the product or service. You can’t change the company. You’ve got to grow revenue and you need to find new ways of doing that.
With the guarantee, what do you have to lose?
Inaction has a cost
We don’t represent a company that’s in direct competition with an existing client. Buy this strategy to reserve your spot.
Do you want to see triple-digit gains? Or do you want to copy the competition? It’s time to choose.