Your competitors don’t have the answer
You know this is true, but do you trust your inner voice? Do you believe copying your competitors will vault you to leadership?
Walmart is fighting for survival against a company that began as an online book retailer.
Microsoft once had more than 90% market share. But Google took the fight to the cloud. Now, Google is the monopoly to regulate. Not Microsoft.
Google hurled its market dominance into the laptop space. But their Chrome operating system only achieved 1% market share. What’s their ROI on copying the competition?
Nokia once sold 50% of the world’s mobile phones. But they were quickly erased from the map by a company with zero mobile phone experience.
Your competitors don’t have the answers to your sales and marketing problems.
How does the 24-hour strategy work?
Persona focused: You are marketing to real people. Amalgamations of data don’t buy products. Use a real person as a persona prototype. This unlocks new insights through the power of empathy. Then list the traits that describe that person including their buying style.
Transformation essential: Your product must transform lives, and your marketing must articulate that transformation. If lives aren’t transformed, you’ve got a problem. Our process maps the transformation in 5 key areas. You’ll be surprised how much this changes your copy.
Anticipates obstacles: You will go through a three-step premortem process.
- Brainstorm a list of obstacles.
- State those obstacles in words of empathy.
- Develop blocking strategies. These blocking strategies are essential to your marketing plan.
Tests assumptions: It is easy to drink your own Kool-Aid and make fatal assumptions. We’ll guide you through a reverse chronology that will challenge your assumptions. It forces “why” which is a powerful question. Most people discover new obstacles in this phase as well. This maps your customer’s journey from awareness until they are a customer.
Compiled in a narrative: Do you know that meetings at Amazon begin by quietly reading a 6-page narrative? PowerPoint charts are forbidden. You can sneak foolish ideas past the filter when they are buried in bullet points. But narratives flush out the unrealistic and focus on the human nature of your business. Your buyer’s journey will be delivered in narrative form.
This system boosted Google’s revenue 9-figures in a single effort. (That’s a lot of zeros!) It works for large companies and small companies. It works for B2B. It works for B2C. Every company that completed this process achieved triple-digit growth on key metrics.
