Make it RainDiscover Opportunities Hiding in Plain Sight

Your competitors don’t have the answer

You know this is true, but do you trust your inner voice? Do you believe copying your competitors will vault you to leadership?

Walmart is fighting for survival against a company that began as an online book retailer.

Microsoft once had more than 90% market share. But Google took the fight to the cloud. Now, Google is the monopoly to regulate. Not Microsoft.

Google hurled its market dominance into the laptop space. But their Chrome operating system only achieved 1% market share. What’s their ROI on copying the competition?

Nokia once sold 50% of the world’s mobile phones. But they were quickly erased from the map by a company with zero mobile phone experience.

Your competitors don’t have the answers to your sales and marketing problems.

You need a system

A systematic process brings ideas to light. Often ideas hidden in plain sight.

You aren’t a Mozart. Don’t trust your future to a crystal ball or conjured genius. You need a system.

We aren’t Mozart’s either. Sorry, we aren’t geniuses. But we know geniuses, and we’ve studied their methods. Their methods inspired our system that systematically delivers insights that drive triple-digit growth.

We call it the 24-hour strategy. You are one insight away from changing your company’s revenue. The 24-hour strategy delivers many insights.

Focus on the insights you can put in place immediately. This gives you a quick revenue boost and the credibility to work on other insights.

• Everyone who’s gone through our 24-hour strategy achieved triple-digit growth on key metrics.
• Everyone who’s gone through our 24-hour strategy eventually tweaked their product or service. One even changed the way they answered the telephone.
• Everyone who’s gone through our 24-hour strategy learned something new about their customer.
• One company achieved their best sales year in 14 years.

Be a Shakespeare if you’re not a Mozart

What’s Amazon’s system that lets them dominate every market they enter?

What’s the difference between a one-hit wonder and a legend? The legend delivers predictable results again and again. Shakespeare is a legend. He was also a formula writer.

Do you think Amazon is lucky, or do they use a formula? No, it’s a systematic approach. And it delivers legendary results in markets where they have no prior experience.

• 32% market share of cloud infrastructure. That’s more than Google, Microsoft, and IBM combined.
• More than half of internet product searches are performed on Amazon – not Google.
• More than 20% of all books sold are sold on the Kindle platform.
• 18% of all U.S. grocery sales are by Amazon.
• The list goes on. Remember, they started as a book retailer.

Jeff Bezos doesn’t copy his competition. He empathizes with his customer.

When [competitors are] in the shower in the morning, they’re thinking about how they’re going to get ahead of one of their top competitors. Here in the shower, we’re thinking about how we are going to invent something on behalf of a customer.” – Jeff Bezos

We’ve studied Amazon and know that it’s more than shower bubbles that drive Amazon’s innovative growth.

How does the 24-hour strategy work?

Persona focused: You are marketing to real people. Amalgamations of data don’t buy products. Use a real person as a persona prototype. This unlocks new insights through the power of empathy. Then list the traits that describe that person including their buying style.

Transformation essential: Your product must transform lives, and your marketing must articulate that transformation. If lives aren’t transformed, you’ve got a problem. Our process maps the transformation in 5 key areas. You’ll be surprised how much this changes your copy.

Anticipates obstacles: You will go through a three-step premortem process.

• Brainstorm a list of obstacles.
• State those obstacles in words of empathy.
• Develop blocking strategies. These blocking strategies are essential to your marketing plan.

Tests assumptions: It is easy to drink your own Kool-Aid and make fatal assumptions. We’ll guide you through a reverse chronology that will challenge your assumptions. It forces “why” which is a powerful question. Most people discover new obstacles in this phase as well. This maps your customer’s journey from awareness until they are a customer.

Compiled in a narrative: Do you know that meetings at Amazon begin by quietly reading a 6-page narrative? PowerPoint charts are forbidden. You can sneak foolish ideas past the filter when they are buried in bullet points. But narratives flush out the unrealistic and focus on the human nature of your business. Your buyer’s journey will be delivered in narrative form.

This system boosted Google’s revenue 9-figures in a single effort. (That’s a lot of zeros!) It works for large companies and small companies. It works for B2B. It works for B2C. Every company that completed this process achieved triple-digit growth on key metrics.

Our 24-hour strategy focuses on 3 unique personas. Test the waters first with no risk. Try a single persona to see if it’s right for you.

Remember, you are only one insight away from being the rainmaker in your company. You will be surprised by the opportunity this process opens. Everyone else has.

Normally you would pay more than $5000 for three personas (or “Buyer Legends”). But because we know that seeing is believing, you can try the first legend at a substantial discount.

Try a single Buyer Legend for $995 and see for yourself.

No risk

You’ve heard tall-claims on the internet before. We’re skeptics also. So, here’s your guarantee:

You will get a 100% refund if you’re not convinced of the value. No fuss – no muss. No fine print.

At some point during the process we will ask a simple question: “Do you feel like you’re getting your money’s worth?”

If you say “No”, then we’ve added no value. It doesn’t make sense to work together and we’ll refund 100% of your money.

If you say “Yes”, then we’ll complete the process.

Not genius, but smart

We’re not geniuses, but we are smart. We don’t take losing bets.

We believe you’ll love this process. We believe you’ll find missed opportunity hiding in your corporate couch cushions. Even if this exercise only increases revenue by a tiny 0.1%, would that cover the $995?

Remember, everyone achieves triple-digit growth. One company had their best sales year in 14 years.

You have a challenge. For short-term revenue, you can’t change the product or service. You can’t change the company. You’ve got to grow revenue and you need to find new ways of doing that.

With the guarantee, what do you have to lose?

Inaction has a cost

We don’t represent a company that’s in direct competition with an existing client. Buy this strategy to reserve your spot.

Do you want to see triple-digit gains? Or do you want to copy the competition? It’s time to choose.

“BUYER LEGENDS, when you really work them in detail, make you think deeply and ask many questions. But the discoveries you begin to make about not only your patrons but about your product are invaluable.  And the people on your team that help you along the way, like Craig, make it all worth doing.”