When someone goes from just looking at a website to taking action, it’s called a conversion. Making specific changes to your website that incite more people to take action is called Conversion Optimization, or Conversion Rate Optimization (CRO). And companies including Google, Expedia and Dell have discovered how effective it is at increasing profits.
Making your website more effective at converting visitors to customers is one of the best ROI opportunities available. It’s easy to get started.