Imagine your website converts the industry average of 2% and you spend $10,000 per month on Google AdWords. Increasing your conversion rate to 4% is the equivalent of doubling your ad spend or cutting your cost per acquisition (CPA) in half.
Conversion optimization will help improve your KPIs and your website’s performance, no matter how it’s measured:
- Lower cost of revenue
- Higher revenue
- More leads
- More subscribers
- More donors
